cotton fabric industrial material process Product 

John Smedley

We were commissioned by The Lift Agency to produce a video for John Smedley, one of Britain’s oldest brands with a rich history of heritage and tradition. We decided to focus on the journey of a jumper, from thread to finish, to show the world the unique process that each garment goes through during its time within production. When we visited the factory, we were startled by the immense volume and the array of sounds that populate the production halls, so decided to use these as the motive for the…

Read More
assembly cnc cutting forming handmade instrument machining material metal process Product steel welding wood 

Fender Stratocaster

New short film “A Strat is Born” takes you on a high-speed ride through the creation of a Fender Stratocaster guitar at Fender’s U.S. manufacturing facility in Corona, Calif., showing you every step from bare wood to onstage and set to a pulse-pounding soundtrack by Wayne Kramer

Read More
assembly casting Design process fabric furniture handmade industrial material metal plastic process Product steel 

Aeron Chair by Herman Miller

“The process is as important as the results: It’s the individual employees on the line that are suggesting these improvements. At Herman Miller, they average 1,200 “plan-do-check acts”–that is, little proposed changes to the assembly process–ever year. “The biggest thing is to empower people to change the work in ways that matter to them,” says Eric VanDam, Herman Miller’s director of operations in seating” from fast co design: http://www.fastcodesign.com/1669397/an-american-made-miracle-how-an-aeron-chair-gets-built-every-17-seconds picture and video by Drew Anthony Smith/Fast Company

Read More
aluminium assembly handmade material process Product rubber Sport hardware steel welding 

Brompton folding bike factory

The 22,000 sq-ft Brompton Bicycle factory is on an industrial site nestled between railway lines and a motorway. The brazing, assembly and engineering areas share one building with the office space, and most of us, from bike builders to the managing director, use a Brompton ourselves, so we have a good feel for how the product should be. We give great attention to training on the shop floor and every operator is always made aware of how every job he or she does contributes to the finished product. from core…

Read More

Bentley Factory

By Coolhunting During a recent trip to England we were invited to tour Bentley’s factory in Crewe and had the chance to get a behind-the-scenes look at how these luxury powerhouses are put together from start to finish. The hands-on plant offered a wildly different experience than other car manufacturing processes we have seen and, by relying on a level of manual precision machines can’t always replicate, provided a fascinating example of the merge of technology and craftsmanship in creating truly luxurious custom automobiles. See more of our videos at coolhunting.com/video

Read More