nike – Product by Process

nike innovator :Mike Friton

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Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike’s work is a great example of how non-traditional methods of exploring one’s craft can lead to unique end results.

Design process forging forming handmade material metal process shoes

Gold Plated Nike Zoom Force 1

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Ronin spends over 9 days filming Osamu Koyama, the artist behind jewelry brand Complete Technique, as he sketches, molds, and builds his masterful gold-plated design upon a blank Nike Zoom Force 1. Osa’s take on the snowboarding boot was commissioned by the brand for their Shoeshine Project 2012. Both the documentary film, as well as Osa’s piece, have been dubbed ‘American Eagle.’ Presented by HotMop Films Directed by Ronin (twitter.com/RoHotMopFilms) Music Curated by Darvin Silva (twitter.com/DarvinSilva) Song Credits: Forever – Röyksopp Keyboard Milk – Röyksopp Fire – Pyramid Special Thanks…

Nike Hyperfuse technology

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Rendered as computer animation, a step-by-step process of how the new Nike Zoom Hyperfuse sneaker is made through a innovative technique

Nike Football Boots

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